NotYourTees is a crypto fashion platform leveraging the exploding market of NFTs and power of smart contracts to amplify the allure of our products by tying into the realm of digital scarcity. We are early movers in integrating the expanding frontiers of blockchain development with a multi-billion dollar "real-world" industry. By bringing together the technical potential afforded by blockchains with customizable apparel boasting exclusive designs minted as NFTs, NotYourTees aims to create a community-centric rare apparel and digital asset marketplace.

How it Works

We provide limited editions and releases of our products via strict physical inventory management. Our designs are minted as NFTs which provides the art a seal of ownership and authenticity on top of a blockchain. By tying into this blockchain, we can leverage smart contracts to orchestrate group ownership and decision making that further decentralizes the control of the application.

NotYourTees is currently minting a handful of NFT "starter" collections to the Polygon blockchain for a demonstration of an MVP. Feel free to review our minter and track our tokens.
Minting Contract on PolyscanTrack our tokens on Polyscan

Name

"NotYourTees" is a play on the phrase "Not your keys" which is a portion of the well known crypto saying "Not your keys, not your coins." This phrase embodies the fact that crypto assets held by third party custodians or exchanges have no guarantee of ownership by the purchaser. Our nod to this phrase combines our foundation in apparel and love for blockchain while teasing the concepts of ownership and scarcity. Finally our branding "!UrTees" is a geeky nod to the use of "!" (an exclamation point) as a logical "NOT" in programming... if you don't know, now you know...

We love blockchain; we are excited to both witness and partake in its future. We also love eye-catching art - designs that snatch attention and practically demand comments and conversations. Furthermore, we believe in customer and client satisfaction. We pursue the highest quality physical products and strive for a clean and engaging online presence for our audience. Additionally, we focus on establishing the fairest partnership with our artists and contributors. We respect the golden rule; we want to be a company that establishes a healthy connection with the community by keeping it real.

Vision

NotYourTees aims to become the premier marketplace for high-quality NFT backed apparel. There is a needle of high caliber artwork in the haystack of NFTs which reflects of how easy it is to leverage blockchain technology and generate collections of speculative assets. Unfortunately, that also means the majority of what is created fails to resonate, grow audiences, or prompt strong engagement, and will most likely have little to no value in the long run. Additionally, the very nature of the "value" of these NFT collections is often hard to establish and can be overly speculative when not clearly paired with another revenue generating industry.

We want to shine a light on awesome art while celebrating blockchain. We want to create a democratic platform for artists, customized apparel lovers, and crypto-enthusiasts to show their love and creativity while exploring the blockchain playground. We also want to demonstrate a very "real" value tied to awesome NFTs. By leveraging customizable apparel, we can cross the chasm of pure speculation regarding our NFTs' values. Being firmly planted in the "real" billion-dollar fashion industry allows the anchoring of sales to immediately demonstrate an underlying value for our curated NFT artwork.

NotYourTees hopes to develop into the go-to limited edition NFT fashion marketplace by utilizing blockchain technology to bring audiences, artists, and developers together on a self-governed platform.

NFTs

NFT stands for "Non-Fungible Token". As opposed to fungible entities which can be exchanged or substituted for one another (e.g. the United States dollar), a non-fungible entity is one of a kind (e.g. Leonardo da Vinci's painting of the Mona Lisa); it cannot be replaced by something "identical". NFTs effectively translate the physical concepts of uniqueness and ownership to the digital world of computer networks through the power of specific blockchains. NFTs are immutable, trackable, resistant to theft and impossible to forge. NotYourTees mints our digital design assets to the blockchain generating NFTs and these designs are then printed on our apparel. By simultaneously providing controls over product inventories, NotYourTees magnifies our products' appeal through both physical and digital scarcity.

Our platform presents customers with a chance to own limited edition apparel showcasing scarce and transactable digital artwork backed by the blockchain. Minting the underlying asset as an NFT presents additional avenues for development including but not limited to token fractionalization. While NFTs are indivisible, inputting them into a specialized smart contract generates numerous tokens representing portions of the original NFT, which can then be dispersed to various parties. This opens the door to community ownership and trading of portions of the underlying digital asset with exciting opportunities for contributor royalties as well as "hodl-er" profit sharing and rewards linked to sales statistics.

Smart Contracts

Smart contracts are programs, but instead of running on an individual's computer these programs are executed on a blockchain. Smart contracts contain algorithms where code can be easily audited while data is enforced by a blockchain. These transparent coded controls allow for the generation of a programmatic framework for the managing of selling, purchasing, and trading of assets as well as funds distribution, community governance, and so much more.

Our platform will offer customers the ability to engage in an open and governable community marketplace with rules and data enforced by the blockchain. We want to allow developers, contributors, stake holders, and the community at large to partake in the evolution of our marketplace.

NotYourTees is in its infancy. This is both an exciting and sensitive period for this platform as we begin to solidify our concept, philosophy, and brand all while looking ahead to the future. Our current areas of focus include assembling an initial team, generating market excitement, and developing an MVP to produce initial sales and evaluate the market. We are currently looking for developers and enthusiasts to help us grow.

Fall 2021 / Winter 2021 (Phase 1)

Winter 2021 / Spring 2022 (Phase 2)